Best Keyword Ranking Tools 2023

As an SEO practitioner or content creator, you know that keyword research is a crucial part of any successful online marketing campaign. However, it’s not enough to just identify the right keywords. You also need to track how well your website or content is ranking for those keywords on search engine results pages (SERPs). This is where best keyword ranking tools come in.

Best keyword ranking tools allow you to monitor your website’s position on SERPs for specific keywords or phrases. By tracking your keyword rankings, you can determine which keywords are performing well and which ones may need further optimization. Keyword ranking tools can also provide insights into your competitors’ rankings and help you identify new opportunities for growth.

However, with so many keyword ranking tools available, it can be overwhelming to choose the right one for your needs. That’s why in this article, we’ll review the top 5 best keyword ranking tools available on the market today. We’ll discuss the features, pricing, and benefits of each tool to help you make an informed decision on which one is the best fit for your SEO strategy. So, whether you’re a seasoned SEO expert or just starting, keep reading to find out which Best keyword ranking tool is right for you.

Criteria for selecting the best keyword ranking tools

Features to look out for in a keyword ranking tool

Accurate ranking data – The tool should provide accurate and reliable ranking data for your target keywords.
Competitor analysis – The tool should offer insights into your competitors’ rankings and strategies.
Keyword research – The tool should assist with keyword research and suggest relevant keywords.
Tracking frequency – The tool should allow you to track your keyword rankings frequently, ideally daily.
Reporting capabilities – The tool should provide clear and detailed reports on your keyword rankings.

Factors to consider when selecting the best keyword ranking tool

Budget – Determine how much you can afford to spend on a keyword ranking tool.
User interface – Consider the ease of use and user-friendliness of the tool.
Integration – Check if the tool can be integrated with other SEO tools or platforms.
Customer support – Look for a tool with reliable and responsive customer support.
Security – Ensure that the tool you choose is secure and protects your data.

This section outlines the key features to consider when selecting a keyword ranking tool and the factors to keep in mind when choosing the best tool for your needs. By using these criteria, you can evaluate each tool’s strengths and weaknesses and make an informed decision that aligns with your budget and SEO goals.

Top 5 best keyword ranking tools

SEMrush

Overview – A popular SEO tool that offers a wide range of features, including keyword research, competitor analysis, and site audit.
Features – Provides accurate ranking data, tracks competitor rankings, suggests related keywords, and allows daily tracking.
Pricing – Offers different plans starting from $99.95 per month.
Pros – Offers a comprehensive set of SEO tools, user-friendly interface, and extensive reporting capabilities.
Cons – The pricing may be a bit high for small businesses, and the keyword research tool may not be as extensive as other options.

Ahrefs

Overview – A powerful SEO tool that offers features such as keyword research, competitor analysis, and backlink analysis.
Features – Provides accurate ranking data, tracks competitor rankings, suggests related keywords, and allows daily tracking.
Pricing – Offers different plans starting from $99 per month.
Pros – Offers an extensive backlink analysis tool, detailed reporting, and a user-friendly interface.
Cons – The pricing may be a bit high for small businesses, and the keyword research tool may not be as extensive as other options.

Moz Pro

Overview – A popular SEO tool that offers features such as keyword research, site audit, and backlink analysis.
Features – Provides accurate ranking data, tracks competitor rankings, suggests related keywords, and allows daily tracking.
Pricing – Offers different plans starting from $99 per month.
Pros – Offers a user-friendly interface, extensive reporting capabilities, and a comprehensive site audit tool.
Cons – The keyword research tool may not be as extensive as other options, and the pricing may be a bit high for small businesses.

Serpstat

Overview – An all-in-one SEO platform that offers features such as keyword research, site audit, and competitor analysis.
Features – Provides accurate ranking data, tracks competitor rankings, suggests related keywords, and allows daily tracking.
Pricing – Offers different plans starting from $69 per month.
Pros – Offers an extensive set of SEO tools, affordable pricing, and a user-friendly interface.
Cons – The reporting capabilities may not be as advanced as other options, and the keyword research tool may not be as comprehensive.

AccuRanker

Overview – A keyword tracking tool that specializes in providing accurate and reliable ranking data.
Features – Provides accurate ranking data, allows for unlimited keywords and domains, and allows daily tracking.
Pricing – Offers different plans starting from $109 per month.
Pros – Provides the most accurate ranking data, user-friendly interface, and easy integration with other SEO tools.
Cons – The tool is limited to keyword tracking and does not offer other SEO features.
This section outlines the top 5 keyword ranking tools available on the market today, along with their key features, pricing, pros, and cons. By reviewing each tool, you can determine which one aligns with your budget and SEO goals.

Comparison table of the top 5 keyword ranking tools

Tool	Features	Pricing	Pros	Cons
SEMrush	Accurate ranking data, competitor analysis, keyword research, daily tracking, reporting capabilities	Starts at $99.95 per month	Comprehensive set of SEO tools, user-friendly interface, and extensive reporting capabilities	High pricing may be a concern for small businesses, keyword research tool may not be as extensive as other options
Ahrefs	Accurate ranking data, competitor analysis, keyword research, daily tracking, reporting capabilities	Starts at $99 per month	Extensive backlink analysis tool, detailed reporting, and user-friendly interface	High pricing may be a concern for small businesses, keyword research tool may not be as extensive as other options
Moz Pro	Accurate ranking data, competitor analysis, keyword research, daily tracking, reporting capabilities	Starts at $99 per month	Comprehensive site audit tool, user-friendly interface, and extensive reporting capabilities	Keyword research tool may not be as extensive as other options, high pricing may be a concern for small businesses
Serpstat	Accurate ranking data, competitor analysis, keyword research, daily tracking, reporting capabilities	Starts at $69 per month	Extensive set of SEO tools, affordable pricing, and user-friendly interface	Reporting capabilities may not be as advanced as other options, keyword research tool may not be as comprehensive
AccuRanker	Accurate ranking data, daily tracking, unlimited keywords and domains	Starts at $109 per month	Provides the most accurate ranking data, user-friendly interface, and easy integration with other SEO tools	Limited to keyword tracking and does not offer other SEO features

Final Verdict

Based on the criteria we established earlier, such as accuracy of ranking data, competitor analysis, keyword research capabilities, daily tracking, reporting capabilities, and pricing, we can see that each of the top 5 keyword ranking tools has its own strengths and weaknesses.

However, in our opinion, based on our evaluation, we believe that SEMrush is the best keyword ranking tool. SEMrush offers a comprehensive set of SEO tools, accurate ranking data, competitor analysis, keyword research capabilities, daily tracking, and extensive reporting capabilities. Additionally, SEMrush offers a user-friendly interface, making it easy for both beginners and experienced marketers to navigate and utilize its features.

While the pricing for SEMrush may be higher compared to some other options, we believe that the extensive features and capabilities make it worth the investment for businesses serious about their SEO efforts.

Of course, this is just our opinion and businesses should evaluate their own specific needs and budget before selecting a keyword ranking tool that works best for them.

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