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China’s Xi calls for greater global media reach

China's Xi calls for greater global media reach

China’s Xi calls for greater global media reach

The government needs to strengthen its “story” for the global audience, Chinese President Xi Jinping said, as it aims to establish an international voice that reflects the stature of the nation on the world arena, Xinhua news agency officials said.

China's Xi calls for greater global media reach

China’s Xi calls for greater global media reach

Xi told the research conference of the Communist Party that China’s ability to spread its Messages worldwide was important if China is to exhibit a “real, 3D and comprehensive China,” stated Xinhua on Tuesday. Xinhua said.

 

In order to match China’s national power and worldwide status, China had to create a “international voice,” Xinhua said Xi. The Chinese Communist Party also had to boost propaganda efforts in order to assist foreigners comprehend and how it “fosters Chinese people’s pleasure.”

 

He suggested that the government needed to build a team of professionals and adopt “precise means of communication” for distinct regions.

 

In recent years, Chinese ties with foreign media are becoming increasingly dense, with local news agencies like the Global Times frequently identifying international reporters for its tendency to cover unfairly and partially.

 

Several news organisation journalists were removed last year, as ties between the two sides have deteriorated.

 

China also blocked BBC World News from Chinese continental broadcasting networks following critique of British broadcasters’ human rights coverage and the roots of the COVID-19 outbreak in the northwestern region of Xinjiang.

 

 

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