Angry Birds Maker Rovio Looks to Women to Solve Growth Puzzle
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Angry Birds Maker Rovio Looks to Women to Solve Growth Puzzle

Angry Birds Maker Rovio Looks to Women to Solve Growth Puzzle

Rovio Entertainment propelled Small Town Murders, another riddle game focused on ladies more than 35, on Wednesday in its most recent endeavor to decrease its dependence on Angry Birds.

The Finnish company’s new game joins a homicide secret story with alleged match three riddles, a gaming pattern initially started in 2012 by King’s Candy Crush Saga.Angry Birds Maker Rovio Looks to Women to Solve Growth Puzzle

Rovio has tried to expand previously, discharging three games that were not Angry Birds themed since 2015, however none have become worldwide hits similarly as its 2011 blockbuster.

“We see the Small Town Murders game as a chance to extend our portfolio for various types of players and to recount to various stories,” Rovio’s Puzzle Studio head Miika Tams said.

Rovio, which recorded in 2018, has been making a consistent quarterly games income of around EUR 60 million euros (generally Rs. 514 crores) for as long as scarcely any years, for the most part from Angry Birds games.

In any case, income have been hit by rising showcasing costs and by its 5G gaming stage Hatch which Rovio has not accomplished the enthusiasm among speculators that it had sought after.

As of not long ago, Rovio’s games have been focused at youngsters, yet now it is focusing on grown-ups with more cash to spend on in-game buys, for example, extra moves or lives to continue playing.

“Ladies 35-years of age and more seasoned are our Puzzle Studio’s primary objective crowd. We have seen that ladies in this age bunch play this sort of games the most and as a rule they have the chance to burn through cash on the games,” Tams told Reuters.

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Angry Birds Maker Rovio Looks to Women to Solve Growth Puzzle
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